Having created an online
Having created an online wholesale and retail jewelry website, I must admit I was originally drawn to the idea for the same reasons mentioned above, but found out quickly it’s not that simple.
The first thing to remember is that having a good jewelry collection is essential, but you also need to get prospective customer to your website or no one will know you exist. Many people are experts at creating a great website, but lack the ability to drive adequate traffic to their site.
One way to reach your targeted audience is through SEO. SEO, or search engine optimization, helps move your site up the search engines so that people can find you. There is a lot of information available on the net that can help you boost your page rank and ultimately attract new traffic to your site.
Another way to get your site known is through setting up a friends network account such as MySpace where you can quickly tell friends and family about your pieces and website. This works well as your friends may tell their friends and so on.
This may sound like common sense, but I’ve met many people whose business cards do not list the URL address of their website. What better way to passively present your pieces than by including your website along with the company phone and address.
Sending sales event emails to people that are interested in jewelry can keep your companies name fresh in others minds. Remember to send to “people who are interested” as opposed to random spamming that can create a negative image of your website and could possibly get you in trouble. Start out with those you know and eventually add those that have bought and have allowed you to contact them. Also, you may want to only send one email blast a month as to not alienate your customers with a barrage of emails.
Selling at festival’s and markets are a few of the best ways to promote your pieces and ultimately lead customers back to your website. People that buy from markets enjoy the experience of buying unique pieces they might not find elsewhere. Advertising your website on the jewelry packaging or the physical presentation area can create sales long after the event is forgotten. Residual sales are the key to an online presence and are created through a proper mixture of the right product, outstanding customer service and effective targeted marketing.
Selling jewelry online can be a rewarding experience allowing you to reach many people with similar style preferences. Just be sure to develop an effective marketing plan ensuring your website’s success.
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Tags: cultured pearl pendant, freshwater pearl necklace, men and women, personality, sterling silver jewelry
