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When we blame others we give up our ability to change.

Lost in Translation has some great scenes of Tokyo, but like pictures in a photo album, they only reflect the meaning you bring to them.

Copyright ? 2007 Ed Bagley

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What happens in their exploration is really nothing special. As a viewer I was waiting to see where their relationship was going because they came to no conclusions together, or on their own.

Therein is why I gave this film an average rating rather than a good or excellent rating. I wanted real substance in this film that I could relate to in my everyday life, and I was left wanting.

How odd is it that Bob and Charlotte never introduce themselves to each other despite spending days together contemplating their mutual miserable situations? This makes no sense to me whatsoever, and does not ring true in real life.

Despite winning an Oscar for her original screenplay, Sofia Coppola does not give the substance I expect. Hollywood pours out awards for her effort, and to me it only reflects why Hollywood is called Tinseltown, all show, confusion and stress without real substance.

Ultimately, both characters are seeking meaning in their lives.

One viewer wrote this about the film, “Overall the film is just perfect. The acting, the direction, the soundtrack, plot, themes, humor, visuals . . . what’s not to like?”

What’s not to like is this: People who seek true love seldom find it. People who seek the perfect mate never find the perfect mate. People who seek to find the true meaning of life seldom find it.

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The independent film earned Sofia Coppola an Oscar for Best Original Screenplay and also had 2003 Oscar nominations for Best Picture (won by “The Lord of the Rings, the Return of the King”, bad timing for Sofia), Best Director (won by Peter Jackson for Lord of the Rings) and Bill Murray as Best Actor (won by Sean Penn in “Mystic River”).

Johnny Depp as Captain Jack Sparrow in “Pirates of the Caribbean: The Curse of the Black Pearl” lost the same nomination as Murray. I would have voted for Johnny Depp as Best Actor rather than Sean Penn.

Sofia Coppola’s creation also won Golden Globe awards for Best Picture, Best Screenplay and Best Actor (Bill Murray), and earned nominations for Best Director and Best Actress (Scarlett Johansson).

The Oscar win was among 70 wins and 58 more nominations. To say Sofia Coppola’s creation was lauded by the critics would be a huge understatement.

Seeing this film, I would not have guessed it would have won so many awards.

Sofia Coppola wrote the lead role specifically for Bill Murray, and later said that if Murray turned it down, she would have scrapped the project.

She was nothing if not persistent in recruiting Murray for the role. In 1999, Murray apparently replaced his talent agency with a voice mailbox and an 800 number he gives out sparingly.

? Another essential point. Make sure you r organize the delivery of your flyers in advance. Search for Flyer distributors, or even approach other small businesses that you have just received flyer from and ask them who they used to give out their flyers. BOOK THEM TWO WEEKS IN ADVANCE!!! I unfortunately did not know this and ended up wasting 5,000 flyers as my flyers delivery men refused to do the job and I was then totally stuck!

? Take enough business cards on the day to give out to all the visitors. When visitors arrive take their details, email address, phone, address and send them a thank you note and offers just for them later on.

Company events and launches can help build trust, brand awareness and build credibility, but as you know it may not be as successful in bringing in the sales, which is the key and the lifeblood to your business.

The truth is that you will learn some great lessons about event organization, but don’t feel pressured to organize a launch, it,s very tiring and emotionally draining!!! My moto, if your going to do something, you may as well do it well, or not at all.

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Make sure you sell tickets way in advance, and entry by ticket only!!!

? Call as many people as possible when inviting, people actually like a personal voice, rather than an email, which will go straight to their spam and get deleted! Do this from two weeks, calling at least 20-30 people a day. Try to invite your old school/ college teachers especially if your living in the same area still, or try to speak to your child`s teacher and let them know about the event, maybe they`d like to come to an interesting event?

? Also keep the tickets at a price that you`r target market will be happy to buy, i.e ￡10 each etc… And make sure you sell enough to cover your costs!

? If you don’t sell enough you may consider canceling, there might not be much point of spending a whole lot of money just for 10 people!

? Could you try to organize your launch in a main shopping mall? Phone the shopping mall up, you’ll get much better traffic and be possibly tapping right into your target market.

? Another huge lesson, order the flyers 3-4 weeks ahead , and ask other small business for a reliable printer. My printers were very polite, but they were so busy I ended up getting my flyers far too late.

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Lost in Translation follows Bob Harris (Bill Murray), a fading American film actor with a humdrum marriage, who is in Tokyo to do a Japanese whiskey commercial. He meets Charlotte (Scarlett Johansson), a recently college graduate in philosophy and the bored wife of a photographer doing a shoot in Tokyo.

They develop an unlikely friendship when the language barrier, Japanese culture and their own discontent surfaces. When it is time for them to resume their normal lives, leaving becomes difficult.

I give Sofia Coppola a lot of credit for not writing into the script a sexual relationship between the two. In Hollywood this would be like taking the financier’s money and not worshipping at his or her feet.

Coppola had it her way because this independent film cost only $4 million to make, was filmed in 27 days and grossed $44.5 million at last count.

The opening of the film has a lingering shot of Scarlett Johansson (as Charlotte) lying in bed sideways in her panties. Johansson was apparently reluctant to film the shot until Sofia Coppola modeled the panties herself.

Thankfully, this opening was not a precursor to the film, which sought to explore a more important issue: the meaning of life. As two unhappy individuals in their roles, both Murray and Johansson struggle to find real meaning in their current circumstances.

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? You could also ask local companies to send an email to all their local customer contacts, generally all companies hold a database of contacts, which they could email, or you could possibly invite them to the event, by calling them.

? Does your company have a unique story, have you been through a nightmare getting here, can you feature a presentation that will relate to your companies aims? As I was launching an ethical fashion label, we give 25% of profits towards building an orphanage and supporting earthquake victims in Pakistan, in association with Kyds Foundation. I therefore invited Rafina Ashaq, the founder of Kyds Foundation to come along and show a BBC documentary that had been recorded in Pakistan, as well as inviting women from the social-enterprise sector to speak about how companies can give something back. So you can invite speakers that may be relative to your company and really create an event covering a broad range of topics, and pitch it as an entrepreneur-networking-pampering ladies event, this way you will reach out to more people and have a better turn out.

? Start really early, at least a month in advance and get your event listed with your local chamber of commerce, as a unique Networking event. This is a key move as you will get many more people registering, and looking specifically to go to events to reach more clients. Also look at the everywoman/wire website which will tell you about local networks in your area, ring them up and tell them about your exciting event, and to buy a ticket before they sell out. They can in turn promote the event to all their contacts.

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? Do you really need a public launch??? What are the benefits of spending money on this launch, and what will you gain by it, after all you do what to generate sales, not put on a festival for people to have fun!!!

? Therefore, make sure you have allotted people, whether from local universities, business courses etc.. to approach people on the day and encourage sales through excellent offers only available for that day.

? Start at least two-three months in advance if possible, you need a lot of time to get in touch with your target market, check out venues, and all the other mad things you’ll need to do.

? This may sound obvious, but is your product refined, perfect and ready to go, and do you have enough of a range for people to buy, because if you don’t people make like your company, but not see enough of a range to like anything- which is what I learnt very quickly!

? Try to look at all the other local and national complimentary companies, so for example like me if you’r launching an ethical fashion company, you could invite ethical jewellery companies, shoe shops, hat companies, make-up companies to come and spoil your clients on the day at the same time, life coaches to give your people free sessions, free massages, etc…

? When you do approach companies, it is in their interest to work with you, as they also have the same target market. Ask them if there interested in sharing the cost with you, and having their logo featured with yours when you put up a banner advertising the event, as well as flyers given out running up to the event. Ring the companies up and ask them if they would like to join you to raise their profile and highlight there products in an interactive event to help build their brand further.

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Other options? make sure your choice is over 7 on the mohs scale of hardness: Jade and tourmaline are good possibilities. Avoid amethyst, citrine, opal, tanzanite and the softer garnets. Hard garnets like tsavorite (green garnet) and spessartite (pure orange garnet) at 7.25 are worth consideration. One exception: pearl, gem of Venus, the original symbol of love: It’s a bit soft but makes it up by being tough as nails. Avoid Japanese Akoya (thin skinned) but Tahitian Black; South sea White and Chinese Freshwater will serve admirably.

Still sold on diamond but want something colorful? Believe it or not diamond comes in every color and colored diamonds are truly rare. On big problem, hold on to your wallet: yellow and brown diamonds are affordable but blues, greens; orange, pink and red diamonds are exceptionally rare and bring breathtaking prices.

Organising a Successful Company Launch.

I found it both challenging, thrilling, stressful and amazing to have a vision, see it through and finally be at my company launch for my Online business, Ethika Boutique. In hindsight there are many thing I could have done very differently, but I couldn’t find advise that was appropriate for me out there. So if you are thinking of staging your company launch, but don’t know how to go about it, then read on!!!

? First pearl of wisdom. Depending on the type of image you wish to portray, high class products, or cheap items, you need to reflect this company image all the way throughout your launch. This could make your launch very expensive, or cheap!!

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With a world production of diamonds topping a hundred million carats a year, do you feel like your special relationship requires a more unique symbol? What are the options? Well beauty is important but durability is as well. That ring that she slips on her finger worn daily will take more abuse for more years than Daffy Duck ever gave Elmer Fudd. Luckily gemstones are one of the hardest and most durable objects on earth.

Sapphire and ruby, the royal gems of choice, are excellent candidates. They are really brother and sister, both members of the gem family corundum. Hardness and toughness are the two measures of durability. Diamond is the harder but ruby and sapphire are tougher and at 9 on the Mohs scale, ruby and sapphire are the second hardest things on earth. In fact, only another sapphire/ruby or diamond will scratch either. There are also expanded color choices: ruby is red but sapphire occurs in virtually every other color, besides, blue you may choose, pink, purple or yellow.

Looking for something really exotic (and less expensive as well? Consider spinel! In elder times red spinel was often confused with ruby, the Black Prince’s Ruby that sits in the English Crown just below the Koh-i-noor diamond is actually a spinel. Spinel comes in lovely shades of pink and is the third hardest gem.

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