Meanwhile over at the Brit Awards
Meanwhile over at the Brit Awards, the sensational Kylie Minogue wore a complete Bvlgari ensemble. She came in a white gold and diamond necklace, a pair of white gold and diamond chandelier earrings, and a platinum and diamond ring, all from Bvlgari’s high jewelry collection. Mysilvercity, the wholesale Tiffany Jewelry site mentioned above is rumored to stock these particular designs.
This is not the first time Bvlgari has been flattered in such a way by the stars, nor that replica Bvlgari jewelry has seen such popularity. Bvlgari’s jewelry has long been famously donned by the stars. Mary Pickford, Audrey Hepburn and Princess Grace all wore Bvlgari jewels. Richard Burton famously wooed Elizabeth Taylor with a Bvlgari ring during the filming of “Cleopatra”.
The actor quipped at the time the oft repeated line: “I introduced her to beer, and she introduced me to Bvlgari”. Taylor’s then husband Eddie Fisher, scared of losing his lovely wife to Richard Burton apparently went out shortly thereafter and bought the starlet an emerald necklace from Bvlgari. Not bad for one gal!
Bvlgari is famous for many innovations. Among them are combining unusual materials, and materials that were never previously associated with jewelry such as white porcelain and steel, and for creating luxury jewelry that is suitable for everyday wear. Themes from Italian architecture also show up frequently in Bvlgari’s work.
Bvlgari is certainly most famous for its jewelry and watches, spawning an immense replica Bvlgari jewelry trade, but the company also creates scarves, handbags, eyewear, and even a chain of luxury hotels where guests can order pieces of Bvlgari jewelry from room service. Wholesale replica jewelry sites are catching on to the trend toward Bvlgari as the choice of stars and non stars alike is consistently Bvlgari these days.
De Beers engagement rings and diamonds are synonymous with one of the most successful marketing campaigns ever: The De Beers marketing slogan “a diamond is forever.” De Beers was brilliant. They convinced millions of couples through clever advertising that eternal love and diamonds go hand-in-hand. Back in the mid 20th centurty, the new medium of the motion picture combined with newly minted movie idols were masterfully utilized to convey the diamond engagement ring as the ultimate expression of love integral to a romantic courtship. They unofficially got the word out on the street that guys should spend 2-3 months salary on the bling. They even enlisted the Royal British Family to promote their diamonds. They convinced families to hold onto diamond rings as heirlooms, thus restricting the resale market for diamonds.
De Beers was formed at the end of the 19th century by Cecil Rhodes. The company name “De Beers” comes from the last name of the farmers who sold the land where the diamond mines were formed. The Openheimers became major shareholders in the early 20th century.
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