Also keep the tickets at a price that you
? Also keep the tickets at a price that you`r target market will be happy to buy, i.e ￡10 each etc… And make sure you sell enough to cover your costs!
? If you don’t sell enough you may consider canceling, there might not be much point of spending a whole lot of money just for 10 people!
? Could you try to organize your launch in a main shopping mall? Phone the shopping mall up, you’ll get much better traffic and be possibly tapping right into your target market.
? Another huge lesson, order the flyers 3-4 weeks ahead , and ask other small business for a reliable printer. My printers were very polite, but they were so busy I ended up getting my flyers far too late.
? Another essential point. Make sure you r organize the delivery of your flyers in advance. Search for Flyer distributors, or even approach other small businesses that you have just received flyer from and ask them who they used to give out their flyers. BOOK THEM TWO WEEKS IN ADVANCE!!! I unfortunately did not know this and ended up wasting 5,000 flyers as my flyers delivery men refused to do the job and I was then totally stuck!
? Take enough business cards on the day to give out to all the visitors. When visitors arrive take their details, email address, phone, address and send them a thank you note and offers just for them later on.
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