Make sure you sell tickets
Make sure you sell tickets way in advance, and entry by ticket only!!!
? Call as many people as possible when inviting, people actually like a personal voice, rather than an email, which will go straight to their spam and get deleted! Do this from two weeks, calling at least 20-30 people a day. Try to invite your old school/ college teachers especially if your living in the same area still, or try to speak to your child`s teacher and let them know about the event, maybe they`d like to come to an interesting event?
? Also keep the tickets at a price that you`r target market will be happy to buy, i.e ￡10 each etc… And make sure you sell enough to cover your costs!
? If you don’t sell enough you may consider canceling, there might not be much point of spending a whole lot of money just for 10 people!
? Could you try to organize your launch in a main shopping mall? Phone the shopping mall up, you’ll get much better traffic and be possibly tapping right into your target market.
? Another huge lesson, order the flyers 3-4 weeks ahead , and ask other small business for a reliable printer. My printers were very polite, but they were so busy I ended up getting my flyers far too late.
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